Being the Demand Creation Manager - Apple
Apple Computer relaunch in South Africa involved a lot of planning and engagement with the existing "grey" market that had prevailed prior 1996. A part of the relationship involved educational roadshows, workshops and entertaining. The yacht went on to race the Cape to Rio.
Consider the logistics of the seven colour logo on all forms of materials and configurations. It had to be exact and reflective of the high quality, dynamic products shipped in to the Continent.